Internationalization of sustainable fashion brands – online training
The training Internationalization of sustainable fashion brands is organized by Bulgarian Fashion Association and is performed in the scope of FASCINATE – Sustainable Fashion Alliance for International markets and is oriented to SMEs within the fashion & textile sector that wish to gain knowledge on internationalization, specifically within the Japanese, American and Canadian markets. It will take place on 30th November 2021 online in the platform Zoom.
What’s the role of sustainability and circular economy in the Japanese, American and Canadian markets?
What are the tools and resources for internationalization, how to be certified as a sustainable fashion brand?
This workshop will offer exciting presentations from leading lecturers, possibility to network and share your needs and wishes in relation to penetrating these markets.
Objectives
- Ensure business advantage for SMEs in international markets enhancing circular economy, specifically within the Japanese, American and Canadian markets
- Enrich knowledge in terms of certifications in sustainability/ circular economy
- Receive and adopt specific internationalization tools
- Application of knowledge in a practical workshop
Audience/Public
The training is open to fashion & textile SME sales team, sustainability/ circular economy responsible and all others interested in increase knowledge on internationalization possibilities, tools, and strategies within the Japanese, American and Canadian markets
Program:
14:00 – 14:10 Presentation of the training
Prof. Lubomir Stoykov and Silvia Kabaivanova, Chairman of BFA.
14:10 – 14:30 Purpose of the FASCINATE project and SWOT analysis for internationalization
Dean Manev, Vice Chairman of BFA.
14:30 – 15:00 International digital marketing for sustainable fashion brands
prof. Lubomir Stoykov
15:00 – 15:30 Certificates for sustainable fashion brands (Sustainability as a competitive advantage in the international markets)
Silvia Kabaivanova, Chairman of BFA.
15:30 – 16:00 New business models and international markets for sustainable fashion (USA, Canada, Japan) – presentation of the market study
Jivka Popatanasova, journalist at Bloomberg TV Bulgaria.
16:00 – 16:30 Circular fashion: tools and resources for internationalization
Teodora Spasova, owner, designer and constructor of Minoar fashion brand.
16:30 – 17:00 Practical discussion – Brainstorming workshop to support the development of the Joint Internationalization Strategy
