Bulgarian Fashion Association at Pitti Uomo 97

Representatives of Bulgarian Fashion Association visited Pitti Uomo – the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion. Created in 1972 Pitti Uomo is held in Florence twice a year. It is famous with the so called “Pitti peacocks” – men who travel to the Pitti Uomo trade show to pose in stylish clothing trying to have a photo taken by the street style photographers buzzing around the venue.

The purpose of the visit to Pitti Uomo was to see the latest trends in menswear and to find new partners for future initiatives.

Here is a review of some of the events at Pitti Uomo 97:

With a special installation in the Central Pavilion – “MY WARDROBE: MAN OUTERWEAR TO INNOVATE WOOL CRAFTSMANSHIP” was unveiled a project by The Woolmark Company, under the patronage of “Campaign For Wool – patron HRH Prince of Wales”, developed by students from Accademia Costume & Moda, with the collaboration of Maison Valentino and Dyloan Bond Factory. The project keywords are: Wool, Craftsmanship, Innovation, Identity. 

Exclusively at the KARL LAGERFELD booth at the Fortezza Da Basso were displayed original designs from A Tribute to Karl: The White Shirt Project. To honor Karl’s legacy, a group of artists, actors, models, designers and friends each created a bespoke edition of his iconic white shirt silhouette. Reflecting on their own experiences, they reimagined the shirts to artfully express their personal anecdotes and memories.

The exhibition included designs by Cara Delevingne, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Kate Moss and Takashi Murakami, amongst others. It also featured the shirt by Carine Roitfeld, who is Style Advisor of the Maison KARL LAGERFELD and, as the project’s curator, shared her instinctive foresight as someone who closely understood Karl’s creative vision.