BFA organized a training for internationalization of sustainable fashion brands

On November 30, 2021, the Bulgarian Fashion Association conducted a training for the internationalization of sustainable fashion brands. The training was conducted online on the Zoom platform, hosted by Prof. Lyubomir Stoykov. The training was attended by representatives of 22 Bulgarian fashion brands and manufacturers. It was conducted within the project FASCINATE – Sustainable Fashion Alliance for International markets and was focused on the markets in the United States, Canada and Japan. Lecturers were Prof. Lyubomir Stoykov, Silvia Kabaivanova (Chairman of the BFA), Dean Manev (Vice Chairman of the BFA), Jivka Popatanasova, journalist at Bloomberg TV Bulgaria and Teodora Spasova, owner, designer and constructor of the fashion brand Minoar.

Lecturers and participants discussed what’s the role of sustainability and circular economy in the Japanese, American and Canadian markets, what are the tools and resources for internationalization and how to be certified as a sustainable fashion brand.

Program:

14:00 – 14:10 Presentation of the training
Prof. Lyubomir Stoykov and Silvia Kabaivanova, Chairman of BFA.

14:10 – 14:30 Purpose of the FASCINATE project and SWOT analysis for internationalization
Dean Manev, Vice Chairman of BFA.

14:30 – 15:00 International digital marketing for sustainable fashion brands
prof. Lyubomir Stoykov

15:00 – 15:30 Certificates for sustainable fashion brands (Sustainability as a competitive advantage in the international markets)
Silvia Kabaivanova, Chairman of BFA.

15:30 – 16:00 New business models and international markets for sustainable fashion (USA, Canada, Japan)  – presentation of the market study
Jivka Popatanasova, journalist at Bloomberg TV Bulgaria.

16:00 – 16:30 Circular fashion: tools and resources for internationalization
Teodora Spasova, owner, designer and constructor of Minoar fashion brand.

16:30 – 17:00 Practical discussion – Brainstorming workshop to support the development of the Joint Internationalization Strategy